Amy Myers, MD

From Visual Overhaul to Market Leader: Refreshing a Modern Wellness Brand

I worked to completely refresh the look and growth strategy for Amy Myers MD, a health and wellness brand looking to break through a crowded market. Leading an in-house team, I cleaned up messy internal processes, boosting project completion by 75% so the business could move faster and more efficiently.

Our main focus was breathing new life into the brand’s visual identity. We completely overhauled how the products looked on shelves and screens—personally leading the design for new product packaging, website visuals, and social media content. This visual refresh resonated deeply with the community, successfully doubling the brand's social media following and engagement. To turn that attention into revenue, we built a robust network of influencers and brand partnerships that introduced the products to entirely new audiences, ultimately driving a 10% year-over-year growth in sales.

Beyond the visuals, we made sure the backend could support this new growth. We upgraded the website infrastructure for faster loading speeds, streamlined the Shopify shop, and mapped out a three-year pipeline for new product releases. By matching beautiful, modern packaging with a website that actually worked seamlessly, we executed product launches that consistently beat sales projections by 10% and grew product line revenue by 30%.